DARK-SQUARE Mvc-011l MVC-001L RFC T2 30-9-2009 021 Deli-Cafe Interior-01
Fazer - Fresh shop - Skanstull view01 Fazer - Fresh shop - Skanstull view02


The next of the Cafe hybrid formats is the combination of speciality food retail with cafe - known as Cafe-Deli, or the other way round, Deli-Cafe.


This may also be known as a Sandwich-Deli.


The Cafe-Deli must be designed to achieve two distinct and sometimes conflicting objectives; to sell retail goods such as cheeses, cooked meats, spices, wines, pickles, etc., but in the same premises also sell those self-same  products in a food service context.


One potential area of conflict arises with the concept of 'added value' delivered within the Cafe section menu.


Customers may question the price of products which are for sale on the menu in comparison with the same products on sale in the Deli.


The usual solution for this dilemma is to serve deli products in combinations - sandwiches, meat platters, speciality coffees (as opposed to the roasted beans) and teas and wine by the glass. The opportunity for sampling deli produce from within the cafe menu creates a real opportunity for cross-selling.


The Deli-Cafe positioning in the marketplace is that of speciality expert - fine foods and provisions from unique sources which are not generally available from supermarkets. It is a speciality niche which may focus on ethnic brands and high quality versions of popular foodstuffs.


Many product categories which were traditional core deli range products, have for some time now become staples of supermarket shelves.

Fazer - Fresh shop - Skanstull aerialview

FRESH  Sandwich-Cafe concept : Stockholm.

NY Deli Co view-01 - March 28-06 RFC T2 30-9-2009 023

The Real Food Co.  Deli-bakery-cafe at Manchester Airport T2.

New York Deli Co.  - Themed sandwich-deli.

A bakery chain owned and operated cafe in a city centre site targetting office workers and shoppers.

Deli-Cafe Interior view-02